Press

Press & Media

Stay up to date with the latest media mentions and features highlighting Heather Paulson’s work. For podcasts, speaking engagements, or press inquiries, please reach out.

📰 Founderly.us Community is live – Come hang out!
📍 May 2025
Heather Paulson, is excited to announce that Our private community Founderly.us is live. We are still getting used to the platform and are excited to hang out with you, offer information and learning modules as well as interactive chat.
🔗 Visit Founderly.us

📰 Frendze Officially in Development – Seeking Angel Investors
📍 April 2025
Heather Paulson, is excited to announce that Frendze is now officially in development. This innovative Social fintech platform aims to redefine social discovery with cutting-edge AI technology, offering a unique solution for connecting people in the digital age. Heather is now seeking angel investors who are eager to join the venture at its early stages and help build a disruptive brand poised to revolutionize the way we engage online.
🔗 Visit Frendze.com

📰 Official Brand Launch of ecomko Marketing Agency

📍 July 2024
After more than 15 years of collaborative work—including agency leadership, brand launches, and CMO-level consulting—Heather Paulson and several members of her original PMG team officially launched Ecomko, a next-generation ecommerce marketing agency. Born from a high-stakes brand project that pushed the team to evolve their tech stack and refine platform strategies, Ecomko combines deep ecommerce experience with cutting-edge AI integration.
🔗 Explore the Ecomko Evolution

📰 Heather Paulson Launches The Landing World – A Fashion Brand for Women Who Travel

📍 2023
The Landing World is the latest venture from ecommerce visionary Heather Paulson, founder of Ecomko. Inspired by a lifelong connection to aviation, luxury travel, and entrepreneurial innovation, Heather launched The Landing World to fill a gap in the market: affordable, stylish, and versatile resort wear designed specifically for women on the move. With collections ranging from elegant maxi dresses and beachwear to travel-friendly shoes, jewelry, and luggage, The Landing World empowers women to travel with both comfort and confidence. Backed by a sustainability mission that includes planting trees and removing plastic from oceans with every order, the brand reflects Heather’s deep commitment to fashion with purpose.
🔗 Visit The Landing World

🎤 Speaking Engagements

Heather Paulson: Advanced Affiliate Marketing Strategies – Affiliate Summit East 2017
📍 Affiliate Summit East, New York City
🎤 Highest-attended affiliate marketing session at ASE 2017
🎥 Watch the Presentation on YouTube 

Heather Paulson delivered a powerhouse session on Advanced Affiliate Marketing Strategies, where she unpacked top-performing recruitment techniques, commission structure secrets, and real-world affiliate scaling tactics. This session was one of the most packed rooms of the entire summit—further proof of Heather's lasting influence in the performance marketing space.

📰 Press Highlights

Schaaf-PartnerCentric Acquires Paulson Management Group
📍 July 2014
Schaaf-PartnerCentric, a top-tier affiliate program management agency, announced the acquisition of Paulson Management Group, founded by Heather Paulson. This strategic move expanded Schaaf’s capabilities and client base across the affiliate marketing sector.
🔗 Featured in: paulsonmanagementgroup.com, Shawn Collins' Blog, ecommanagers

PMG Successfully Sold to Schaaf-PartnerCentric
📍 June 2014
Paulson Management Group, Inc., a leader in affiliate management and performance marketing, was successfully sold to Schaaf-PartnerCentric. The merger positioned both firms to offer more robust performance marketing services across major verticals.

X10’s New Affiliate Marketing Director Leads Revised Program to Record Sales and Commissions
📍 GlobeNewswire – January 14, 2005
When Heather Paulson joined X10 Wireless Technology as Affiliate Marketing Director, affiliate-driven sales skyrocketed by 313% in just 90 days. She introduced proprietary banner rotation software and affiliate-friendly tools like free websites and single-click purchase pages.
🔗 Read the article

Hardcore SEO Fundamentals: Markov Chaining, Points and Term Vector Modeling
📍 Search Engine Journal – May 2008
Heather Paulson contributed technical insight into search algorithms, breaking down how term vector modeling and Markov Chains influence search rankings. This article showcases her depth in both affiliate strategy and hardcore SEO.
🔗 Read the article