Wired to Win

Heather Paulson is a powerhouse in ecommerce growth strategy, digital brand building, and technical marketing infrastructure. As the CEO of Ecomko, she leads a high-performing team delivering fast, scalable, and brand-aligned marketing solutions for startups, VC portfolios, and Fortune 500 companies alike.

A true innovator, Heather is the inventor of Unitrac SAAS, a privacy-first analytics platform that gives merchants complete visibility into their traffic and protects their data from third-party pixels. She also pioneered the Affiliate Relationship Management (ARM) process to streamline co-branded and partner marketing, and developed Community Marketing Logic (CML) Events, a strategic framework for brands to activate and monetize community engagement.


Heather has consulted with and grown thousands of brands, including:

Network Solutions, Build-A-Bear, NOKIA, The Flip, Microsoft, Yahoo, American Greetings, ORECK, Box, Safer Brand, Global Scholar, Spartan Race, Alen.com, Purium, Dr. Siegal’s Cookies, SmartHome, GreatAuPair, Bradford Group, Precious Moments, Las Vegas Casinos and Global Hotel brands, higher education institutions, government agencies, food brands, and retail fashion companies, among many others.

She is currently the CEO of ecomko and also seeking investors for her new project Frendze, and MableMatch.com a new technology venture. Heather is available for hire as a fractional CMO, ecommerce strategist, or consultant for high-growth projects and investor due diligence.


Awards and Recognition:

  • Nominee, Affiliate Marketing Legend Award – Affiliate Summit Pinnacle Awards
  • Featured on the cover of FeedFront Magazine 
  • Nominated as a FAB member of the Performance Marketing Association
  • Honorary recipient of the ACC Certified Affiliate Managers Course
  • Council Member, Gerson Lehrman Group
  • Appointed to the advisory board for Affiliate Classroom
  • Appointed to the Affiliate Summit advisory board
  • Appointed PPCClassroom Manager
  • Featured in the July issue of Revenue Magazine
  • PromotionWorld.com recognized PartnerCentric as one of the Top 10 SEO companies under Heather’s direction
  • Recipient of three Golden Web Awards for ecommerce user interface design
  • Founder and former President of Paulson Management Group (PMG), which was acquired by Schaaf-PartnerCentric.

When Your Brand Needs a Lifeline

Strategic firepower for ecommerce crises, marketing breakdowns, and urgent brand challenges—backed by real-world results and a rapid-response team. Our team has been called to take over brand emergencies such as an entire marketing team walking out, we came in, took over, increased sales and saved the company over $3 million annually.

Contact Me